Monday, July 16, 2012

Crowdsourcing the writing of a story.

I love the idea of using technology to enable communities of people to create something wonderful, collectively. There's just something about it that seems 'right' and noble, maybe even spiritual. Okay, perhaps that's taking it a little too far.

Qwikstory puts a new spin on the old game of telephone,  where the "first user begins their story thread — each post is limited to 1,000 characters — and after that any other user can continue the tale", according to Neha Prakash's article.

Other than the obvious fun of building stories with your friends (or strangers for that matter), I love the idea of a tool that marketers can use to build their brand stories (i.e. team members can collaborate and create internal or external-facing stories), or invite customers to help build that story. Or, non-profit organizations, using the tool to encourage beneficiaries to create a collective story about how their lives have been touched by the kind donations of others.

What kind of story would you start, and who would you invite to help you build on it?


  1. Kirsty, what a cool tool for both personal and professional use. I think this could be really valuable and fun for markters to conduct something similar to a focus group. They could get some terrific info about what their customers think of their brand. What a better way to tell your brand story than to have your loyal customers write it for you.

  2. Yes!! A collaborative focus group would be interesting!

  3. WHY have I never heard of this? I think marketers could get a lot of use out of this, especially in those brands that are targeting teenagers or young adults. If they have the opportunity to build silly or funny stories with the prompting of their favorite brands, it could create a good, interactive relationship for the companies to draw on.

  4. Why have i never heard of this? What an amazing tool. I can just imagine companies that target teenagers or young adults using this very effectively. It would create a wonderful combination of brand identity and interactivity if a company gave a prompt or started a story, and customers could write in their own silly or funny sections. It's almost like a really big game of Mad Libs. :)

  5. Seems like a neat idea,marketers could help spin the direction of the story, but this could also be dangerous!

    1. What might be some examples of danger from this type of tool, Bill?

  6. Yes! There seems like there's a bunch of potential in tools like this. I love seeing new ideas for how to encourage crowdsourcing.