I love the idea of using technology to enable communities of people to create something wonderful, collectively. There's just something about it that seems 'right' and noble, maybe even spiritual. Okay, perhaps that's taking it a little too far.
Qwikstory puts a new spin on the old game of telephone, where the "first user begins their story thread — each post is limited to 1,000 characters — and after that any other user can continue the tale", according to Neha Prakash's article.
Other than the obvious fun of building stories with your friends (or strangers for that matter), I love the idea of a tool that marketers can use to build their brand stories (i.e. team members can collaborate and create internal or external-facing stories), or invite customers to help build that story. Or, non-profit organizations, using the tool to encourage beneficiaries to create a collective story about how their lives have been touched by the kind donations of others.
What kind of story would you start, and who would you invite to help you build on it?