Tuesday, July 10, 2012

Geeked out on metrics!

Ooooh-eeee!

I thought the Blogger stats were pretty informative, but then I remembered that I'd set up Google Analytics to track traffic on my blog and was blown away with the level of detail of the information provided.

For example:
  • Since May 21, 2012 when my Emerging Media class started, 49 unique visitors came to my blog
  • Those 49 visitors made 86 visits during that time frame, an average of 1.75 visits per visitor
  • They viewed a total of 231 pages during their visits, an average of 4.7 pages per visitor
  • They spent an average of 3 minutes and 21 seconds per visit
  • 50% of visitors left from the same page they entered (bounce rate)
  • Almost 56% were new visitors, the balance being repeat visitors
I love that I can see which countries people are in when they visit my blog--it helps me consider the global spread of my blog in case I want to incorporate more multicultural content. Since class started, I've had 14 visitors from Australia, 3 from Germany, 3 from Puerto Rico, 1 from Canada and the rest from the USA.

Perhaps the biggest discovery for me was finding the Visitor Flow data as illustrated below. Now I can see the path users took when visiting my blog, and see where they exited.

Google Analytics for www.kirstywertz.com.
All these insights help me monitor consumption of my blog content and guide modifications I may make over time to improve reader value and usability. I still think it's a little too early yet to expect too much from the effort, at least for the posts from this class.

Which metric do you think would be most valuable when monitoring reader consumption of content?

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